Growth Marketing
Break stagnation and continuously test to grow, innovate, break through untapped opportunities and build customer lifetime value.
What is Growth Marketing?
Growth Marketing is your anti-stagnation discipline. It allows to seek different areas of improvement and serves as a breeding ground for innovation. If your business is doing okay but you’re looking to tap into different channels and enhance tactics across your customer journey from middle to bottom of funnel; that’s essentially growth marketing.
Growth Marketing includes
Test Plan
Continuous Testing
Innovation
A/B Testing
SEO
Lead Generation
Why do I need Growth Marketing?
If you have the top of funnel set including your value proposition and main collateral but feel there is revenue and channels untapped in addition to enhancements that could improve your customer’s journey, that’s Growth Marketing. It’s a discipline that enables quick testing, iteration, and deployment of tactics.
You’ll Receive:
Test/Growth Plan: A plan that captures what we’ll test with key dates/deliverables.
Continuous Testing: Expedited A/B testing to gather insights and implement quick wins.
Analytics/Reporting: Weekly reporting of findings to make decisions with precision.
Adjustments Based on Findings: Adaption of findings to your marketing strategy and tactics.
-
How will Blackmore Consulting support our Product Marketing efforts?
Depending on your product, we’ll collaborate to identify the best path forward. You may need marketing strategy & planning or growth marketing. BUT if you have a finance, tech, or insurance product that you’re trying to market - you likely need product marketing support. Will help build a strong value proposition, messaging frameworks, and adapt the messaging to internal and external facing materials.Do you work off frameworks to create a strategy?
We have a process that enables us to gather insight on your product (internally or externally) and then we build a messaging framework.What does your messaging framework consist of?
Our frameworks include key positioning and benefit-driven descriptions of features and products. These frameworks can easily be adapted by your teams to utilize when creating internal or external materials.How do you create marketing materials based on the frameworks
Once we have your product descriptions approved, we can create content across internal and external materials including website, consumer facing materials, websites, etc.Do you rely on AI to develop our content?
f at any point, we are using AI, you will know. Our contracts are built for full transparency and to ensure governance throughout the process. Data security and your company’s private information is always top-of-mind. As it pertains to content, we work on leaving the content with our writers and utilize AI to help scale.Is this service available just as part of Fractional Services or do you create Marketing Strategies and Plans as projects?
Both! We can create the product marketing needed OR serve as a fractional product marketer.
Get Product Marketing today.
Fill out the form to get started. We’ll reach out and figure out how we can best support your product.
How This Works
The process starts with a free consultation and proposal. Once our agreement has been made, depending on service, we'll get to work by creating a plan and providing weekly progress.
Rates
Rates depend on business size and project scope. Packages available for small businesses and non-profits.
Marketing can be a lot.
