Marketing Strategy & Planning
Connecting your marketing to key objectives for brand affinity and increased ROI
What is Marketing Strategy & Planning?
Marketing Strategy & Planning is your overarching Strategy & Plan for your business. It starts with identifying key business objectives, analyzing competitors, and market - and creating a strategy tied to business goals.
Marketing Strategy & Planning includes:
Research
Positioning
Content creation and deployment of campaigns
Trade Marketing
Events, Sponsorships, and Partnerships
Innovation, Ideation, testing
And more (depending on your organization!)
Why do I need to have a Marketing Strategy and Plan?
There is so much to do within marketing. Your strategy and plan serves as a compass for your organization, content, and a key way to differentiate. Planning is where the rubber meets the road to actually put your strategy to work. Planning and execution allows you to get the work done, test, iterate, and pivot quickly to capture best results.
Most companies struggle with creating a marketing strategy, plan, and the follow through to complete it.
You’ll Receive:
Strategic Planning: Clear marketing strategies tailored to your goals
Team Collaboration: Connection with your partners and our vetted collaborators
Execution Support: Management of marketing disciplines and cohesion across efforts
Cost & Time Efficiency: Fractional cost of full-time hire, management across efforts all tied back to strategy
Marketing is Resetting. It’s Time to Reclaim Strategy. Read our Blog.-
How will Blackmore Consulting create a Marketing Strategy for our Business?
Depending on your company goals, we’ll collaborate on key strategies to help meet your company’s objectives. Because our experience ranges from marketing strategy to product marketing, growth marketing, digital marketing, trade marketing, etc. - we’re able to incorporate the right disciplines and techniques.Do you work off frameworks to create a strategy?
We have strategic pillars we work off that help expedite the process. We will always, however, ensure strategies are tailored to your business. Our key pillars help guide the conversation depending on what skills your business has and again, your objectives. There is typically some research involved within your organization.How do you help create Marketing Plans?
Once the strategy is in place, we typically recommend launching any ‘quick wins’ to begin gaining momentum. In parallel, we’ll start working on a comprehensive plan that may be yearly, bi-annual, or quarterly.What project management tools do you use?
We are familiar with tools such as Monday.com, Notion, Asana, Wrike, Microsoft Project, and more. We are very good with technology and tools so can seamlessly integrate new project management into your business or use ones that you already pay for!Do you help execute the plan?
Absolutely. Blackmore Consulting has worked with organization’s agencies, internal teams, and even freelancers. We also have a network of freelancers that can help execute projects as needed.What industries do you help create strategies for?
We primarily work with regulated industries including Education, Insurance, Law, Healthcare. We also support tech companies. Our experience is strongest in B2B and B2B2C; however, we excel in positioning in messaging and can adapt that strength across industries.How soon can I expect results?
We love to start with any quick wins that can help alleviate and solve for any bottlenecks; but a thorough strategy and plan takes time to create, implement, and test. For the most part, we see results after 3 months.Is this service available just as part of Fractional Services or do you create Marketing Strategies and Plans as projects?
Both! We can create a strategy and plan and stay around to execute and manage it OR create it and hand-off for your teams to implement.
Do you utilize AI throughout your process?
If at any point, we are using AI, you will know. Our contracts are built for full transparency and to ensure governance throughout the process. Data security and your company’s private information is always top-of-mind.
Get Your Goals Met with a Clear Marketing Strategy & Plan
Fill out the form to get started. We’ll reach out and figure out the best way to create a strategy and plan for your company.
How This Works
The process starts with a free consultation and proposal. Once our agreement has been made, depending on service, we'll get to work by creating a plan and providing weekly progress.
Rates
Rates depend on business size and project scope. Packages available for small businesses and non-profits.
Marketing can be a lot.
