Product Marketing
Matching your messaging, positioning, and channels of distribution to align with your customer’s needs.
What is Product Marketing?
Have a solid product you’re bringing to market? Finding what your customers actually care about and using the right words to describe your product to build customer lifetime value, is essential. Primarily for tech, insurance, and finance products - we’ll help build and package messaging for your sales and marketing teams to use. Product marketing is the bridge between your product and sales, organization, and customers.
Product Marketing includes:
Research
Value Proposition
Framework of content and feature descriptions
Marketing Collateral
Sales Collateral
Sales Enablement Materials
Consumer Facing Assets (including web content)
Customer Journey Messaging Audit
Why do I need Product Marketing?
You may not need it depending on your business! But, if you’re selling a product, particularly tech, insurance, or finance products - and need to truly differentiate, creating a framework based on research will help build customer lifetime value. Additionally, everyone will be singing off the same music sheet. Meaning, your sales teams, customers, and leadership will understand the value the product you’ve brought to market offers. No confusion.
You’ll Receive:
Strong Value Proposition: A clear sentence (or two!) about the value of your product.
Messaging Framework: A framework including descriptions of features and benefits that can easily be adapted for consumer and associate facing materials.
Execution Support: Need to actually create the collateral? We got you. We can create internal and external facing materials. From websites to brochures to sales presentations.
Launch Support: Have a deadline and need support actually launching your product or service? We provide launch support and GTM plans.
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How will Blackmore Consulting support our Product Marketing efforts?
Depending on your product, we’ll collaborate to identify the best path forward. You may need marketing strategy & planning or growth marketing. BUT if you have a finance, tech, or insurance product that you’re trying to market - you likely need product marketing support. Will help build a strong value proposition, messaging frameworks, and adapt the messaging to internal and external facing materials.Do you work off frameworks to create a strategy?
We have a process that enables us to gather insight on your product (internally or externally) and then we build a messaging framework.What does your messaging framework consist of?
Our frameworks include key positioning and benefit-driven descriptions of features and products. These frameworks can easily be adapted by your teams to utilize when creating internal or external materials.How do you create marketing materials based on the frameworks
Once we have your product descriptions approved, we can create content across internal and external materials including website, consumer facing materials, websites, etc.Do you rely on AI to develop our content?
f at any point, we are using AI, you will know. Our contracts are built for full transparency and to ensure governance throughout the process. Data security and your company’s private information is always top-of-mind. As it pertains to content, we work on leaving the content with our writers and utilize AI to help scale.Is this service available just as part of Fractional Services or do you create Marketing Strategies and Plans as projects?
Both! We can create the product marketing needed OR serve as a fractional product marketer.
Get Product Marketing today.
Fill out the form to get started. We’ll reach out and figure out how we can best support your product.
How This Works
The process starts with a free consultation and proposal. Once our agreement has been made, depending on service, we'll get to work by creating a plan and providing weekly progress.
Rates
Rates depend on business size and project scope. Packages available for small businesses and non-profits.
Marketing can be a lot.
